Starbucks Chiseled Collection as the mainstreaming of the New Aesthetic

May 4, 2013

It’s been a while since I last posted. I’ve been working on a bunch of projects, some articles are in the pipeline, a book chapter or two will be coming out in the next year, and just general academic librarian issues.

I’m currently sitting at Starbucks, drinking what is possibly one of the sweetest drinks I’ve ever had here – a Caramel Ribbon Frap, just to try it out. I was looking at their marketing for the drink and their new collection and realized it’s very…New Aesthetic-y. You know, that new glitch aesthetic, homemade/handmade/diy/imperfect. Examples of New Aesthetic include this tumblr, a very good article from Wired, and this post by Gizmodo with links to other examples.

At Starbucks, they released their early summer drinks and a new collection of cups that are chiseled like idealized icebergs. Looking at it, I don’t get the cool/chill look that they are going for – I get the digital, imperfect aesthetic that they didn’t mean for. It’s almost the perfect example of a mainstreaming of the New Aesthetic – an introduction to the world of a new look for consumer products.

What do you think? Are you familiar with the New Aesthetic? What do you think of it?

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Photo a day movement

January 10, 2013

I’ve decided to move my photo a day to tumblr. It felt a bit too overwhelming and personal for this blog.

It’ll be at droostring.tumblr.com

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I love to do lists

January 9, 2013

Here’s my winter quarter to do list.
I went to go through all thirty lessons in Learn Python the Hard Way before the end of the quarter.

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Bento box it up!

January 8, 2013

Used my new bento for the first time today. I’m liking it.

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Let the art begin!

January 7, 2013

I thought I’d pick up art again. So I’m using Art Academy on the 3DS.

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I strive for improvement

January 6, 2013

I pretty much only did two things today: watched Zero Dark Thirty and had Chinese food.

I’m a fan of my fortunes, especially the self-improvement one!

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Lunchtime!!!

January 5, 2013

One of my biggest things since starting my new job is to bring lunch. I don’t want to end up buying lunch all the time. One thing I miss about my old job – free lunches!

Thank goodness I’m all about bento boxes. I have four now, plus random tupperware-type things. Here are my two newest ones – a cute Japanese one and a Rubbermaid one.

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Look at the sunny side

January 4, 2013

I went to SF yesterday and saw this on the sidewalk while checking out the Painted Ladies.

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Mmm! Curry!

January 3, 2013

I ended up going to the city today. Mmm. Katsu Curry!

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Day One

January 2, 2013

I’m challenging myself to do a photo a day. Here’s my view of the Bay – blocked by Warren Hall. It’s a gorgeous view and will be better soon. I like the lines present in this shot. I’m a dork.

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